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SEMRUSH

Keyword Research, Pay Per Click Ads

SEMrush tool can be used for finding profitable keywords. For a given competitor’s website it shows organic keywords and rank, ad keywords, and traffic. Armed with this data, you can develop content, Ads to target those search terms. It also shows both organic and paid search rankings for any website.

How to use this tool

Type in your competitor’s URL which you want to monitor.

SEMrush is useful for both SEO and Pay Per Click competitive analysis, but particularly effective as a Pay Per Click tool.

Marketers assume that their SEO and Pay Per Click Competitors would be same. But this is not the case always. SEMrush shows the most relevant Pay Per Click competitors and also the appropriate keywords to bid on.

For each Pay Per Click competitor, the tool shows, top paid keywords, paid position distribution, main paid competitors, Ad Copy, etc.,

Link: https://www.semrush.com/

Price : Freemium

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SIMILARWEB

Traffic, Keyword Rankings

SEMrush tool can be used for finding profitable keywords. For a given competitor’s website it shows organic keywords and rank, ad keywords, and traffic. Armed with this data, you can develop content, Ads to target those search terms. It also shows both organic and paid search rankings for any website.

How to use this tool

Type in your competitor’s URL which you want to monitor.

The tool shows the overview of the traffic. You can check out the traffic sources as well.

You can understand which of the channels are most effective. For example, in the chart below it is organic search.

The tools also shows break down of the traffic sources.

Using this tool you can compare traffic for different competitors.

Link: https://www.similarweb.com/

Price : Freemium

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